The art of deeper connection

Love Brands is a research-based consultancy located in Paris and operating internationally. We help our clients to create, nurture and develop international brands. Our added value is the combination of solid marketing thinking and creative qualitative methodologies. Our methods are crafted to optimise the depth and impact of the findings and enable a more fruitful client-consumer connection.

About love,
about brands

We see brands as evolving platforms of engagement and interaction between a client company and its consumers. After the initial spark of early commitment, the relationship can either evolve and strengthen, or fade away.

In a world of fragmented lifestyle and plethoric choice, ensuring solid engagement from consumers and sustaining it over the long-term becomes an increasing challenge. Yet, consumers are ready to engage with international brands that provide deeper meaning and emotions, and bring true value to their lives.

In this context, we believe the role of qualitative research is to provide a space for gathering deeper insights, for shaping brand meaning, and for inspiring future brand development.

Our mission :

To light the spark, strengthen and nurture the love story between brands and consumers. To design a space for thinking, connection and creation.

Methodology

About creativity:  The art of choosing and blending

Qualitative research has moved into a new dimension, with endless exciting possibilities:

  • Platforms of connection: use of on-line and phone methodologies broadens the scope and lowers geographical barriers.
  • Depth: there is an ever-growing source of theoritical thinking  to inspire the development of exciting tasks and exercises.
  • Time: sequential and immersion processes allow us to go further in less time.

The art of deeper connection lies in the choosing and blending, the smart crafting of the process in terms of tools, techniques, time and space.

About people: Working together, thinking together, moving further

A research process is a human journey: for the consumers, the clients and the research partners. It is the opportunity to bring people together, to use the energy of team work and to unleash the thinking and creative power in each and every one of us.

What we do

We develop and implement tailor-made and flexible research processes around some key principles. We believe in:

  • The complementarity of the various means to consumer-connect: on- or off-line, visual and textual.
  • Co-creation and co-development: qualitative research is no longer only about analysing what consumers say, it is about what a team can achieve by working together and leveraging the energy that comes from team work.
  • The use of engaging tasks and techniques: we develop exercises to go beyond words and the conscious and to explore the many facets of individuals in all their complexity… but they also need to be fun.

Who we are

Nathalie has always been passionate about the opportunities and challenges provided by international brand development, and the role that qualitative research can play within this. She has used her energy to help research to bridge cultural gaps and more generally to connect people together.

She set up Love Brands in 2010 with a view to providing deeper connection between the client teams and their consumers and to push the boundaries of qualitative market research methodologies.

A foot on each side of the channel

A French national, she started her career in the UK, where she worked for 12 years as an international qualitative researcher. After several years at Fusion Research, she joined the qualitative research department of Davies Riley Smith Maclay, specialists in advertising research, later becoming their Managing Director.

She then returned to France with MSM, as International Research Director, developing the international business for companies such as Unilever, Pernod Ricard, Cadbury and Nestlé.

nathalie@love-brands.fr

Brands who trust us

givaudan
uber
tena
specialT
baby
knorr
axe
dove
ebay
viva
ms
flora
timotei
sun
v6
bose
carambar
milka
holly
mattel
signal
sloggi
mentadent
bosch
amora
nestleNut
netflix-logo
Purina 4
Planta Fin
Ariston
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