Love Brands is a research-based consultancy located in Paris and operating internationally. We help our clients to create, nurture and develop international brands. Our added value is the combination of solid marketing thinking and creative qualitative methodologies. Our methods are crafted to optimise the depth and impact of the findings and enable a more fruitful client-consumer connection.
We see brands as evolving platforms of engagement and interaction between a client company and its consumers. After the initial spark of early commitment, the relationship can either evolve and strengthen, or fade away. In a world of fragmented lifestyle and plethoric choice, ensuring solid engagement from consumers and sustaining it over the long-term becomes an increasing challenge. Yet, consumers are ready to engage with international brands that provide deeper meaning and emotions, and bring true value to their lives. In this context, we believe the role of qualitative research is to provide a space for gathering deeper insights, for shaping brand meaning, and for inspiring future brand development.
Qualitative research has moved into a new dimension, with endless exciting possibilities:
The art of deeper connection lies in the choosing and blending,
the smart crafting of the process in terms of tools, techniques,
time and space.
A research process is a human journey: for the consumers, the
clients and the research partners. It is the opportunity to bring
people together, to use the energy of team work and to unleash the thinking and creative power in each and every one of us.
We develop and implement tailor-made and flexible research processes around some key principles. We believe in:
We’d be happy to share more details about the specifics of our tailor-made methodologies so feel free to contact us.
Love Brands has brought its expertise in international brand development to a raft of blue chip clients.
As a coordinating research company, we understand the need to combine depth, getting closer to the core common basic human needs, with rigorous international marketing thinking. We believe that a key to the success of international research lies in the choice and management of our international research partners.
We also enjoy working for other research companies around the world. We feel that we can better serve them because we also operate as a coordinating agency ourselves.
We regularly work in Australia, Austria, Brazil, Canada, China, Denmark, Germany, Mexico, Netherlands, Norway, Italy, Poland, The Russian Federation, Spain, Switzerland, Sweden, Thailand, the UK, the USA… and France!
Nathalie has always been a brand lover, dedicated to helping clients create, nurture and grow their global brands in the most inspiring and efficient manner.
With more than 25 years’ experience in brand research and consultancy, based both in France and the UK, she has extensive experience in beauty, wellness, food, fashion, digital brands and
She started Love Brands in 2010 with a mission to push the methodological boundaries that will contribute to turn brands into love brands..
Melody is French but spent part of her childhood in Palm Springs California USA, making her bicultural. This naturally lead her to a degree in international business. She ultimately decided to use her skills in marketing consultancy, to help brands uncover rich & powerful consumer insight in order to support them in their strategic development across the world.
With over 15 years of experience, she has explored the fields of cosmetics and skincare, luxury, fashion, home design and FMCG. She has led numerous multi-market projects and travelled the world (from the USA to Bangladesh), to help brands conquer a large diversity of markets all the while establishing cultural relevance.
Andy is responsible for the smooth running of the Love Brands business. As the numbers person, she is responsible for providing project costings and making sure the company finances add up. She also supports the team in project logistics.
Andy is a British national, now based in Paris. In her previous life she worked in London for various design agencies and associations as a client account or project manager.
Caroline has worked for several agencies in Shanghai and Paris before joining Love Brands in 2018. Her experience covers a range of industries such as cosmetics, fashion, spirits and pharmaceuticals. Specialising in international projects, her main objective is to help brands uncover cultural references and local trends in potential markets
Holder of a Masters in Opinion Studies, Marketing and Media (IEP of Grenoble), Elise’s first experience was in surveys at the Ipsos Institute, before moving on to the TF1 Group.
Elise joined Love Brands in 2018
11, rue du Faubourg Poissonnière75009 PARIS+33 (0)1 42 61 98 00Contact : email@example.com