Love Brands is a research-based consultancy located in Paris and operating internationally. We help our clients to create, nurture and develop international brands. Our added value is the combination of solid marketing thinking and creative qualitative methodologies. Our methods are crafted to optimise the depth and impact of the findings and enable a more fruitful client-consumer connection.
We see brands as evolving platforms of engagement and interaction between a client company and its consumers. After the initial spark of early commitment, the relationship can either evolve and strengthen, or fade away. In a world of fragmented lifestyle and plethoric choice, ensuring solid engagement from consumers and sustaining it over the long-term becomes an increasing challenge. Yet, consumers are ready to engage with international brands that provide deeper meaning and emotions, and bring true value to their lives. In this context, we believe the role of qualitative research is to provide a space for gathering deeper insights, for shaping brand meaning, and for inspiring future brand development.
Qualitative research has moved into a new dimension, with endless exciting possibilities:
The art of deeper connection lies in the choosing and blending,
the smart crafting of the process in terms of tools, techniques,
time and space.
A research process is a human journey: for the consumers, the
clients and the research partners. It is the opportunity to bring
people together, to use the energy of team work and to unleash the thinking and creative power in each and every one of us.
We develop and implement tailor-made and flexible research processes around some key principles. We believe in:
We’d be happy to share more details about the specifics of our tailor-made methodologies so feel free to contact us.
Love Brands has brought its expertise in international brand development to a raft of blue chip clients.
As a coordinating research company, we understand the need to combine depth, getting closer to the core common basic human needs, with rigorous international marketing thinking. We believe that a key to the success of international research lies in the choice and management of our international research partners.
We also enjoy working for other research companies around the world. We feel that we can better serve them because we also operate as a coordinating agency ourselves.
We regularly work in Australia, Austria, Brazil, Canada, China, Denmark, Germany, Mexico, Netherlands, Norway, Italy, Poland, The Russian Federation, Spain, Switzerland, Sweden, Thailand, the UK, the USA… and France!
Nathalie has always been passionate about the opportunities and challenges provided by international brand development, and the role that qualitative research can play within this. She has used her energy to help research to bridge cultural gaps and more generally to connect people together. She set up Love Brands in 2010 with a view to providing deeper connection between the client teams and their consumers and to push the boundaries of qualitative market research methodologies.
A French national, she started her career in the UK, where she worked for 12 years as an international qualitative researcher.
After several years at Fusion Research, she joined the qualitative research department of Davies Riley Smith Maclay, specialists in advertising research, later becoming their Managing Director.
She then returned to France with MSM, as International Research Director, developing the international business for companies such as Unilever, Pernod Ricard, Cadbury and Nestlé.
Lucille started her career in market research almost by mistake…or by chance! After studying Music Business in England she returned to Italy and found her first job in pharmaceutical market research, falling in love with the human nature of this profession. She loves to talk to and learn from people of different cultures and backgrounds and strives to make a difference to her clients' brands.
After her first experience in Italy, she moved back to the UK working for Aegis Media as a researcher specialised in media communication. After 3 years in London she decided it was time to pay a visit back to her native France that she had left 30 years earlier and went on to work for Synovate, Ipsos and now Love Brands as Research Director taking on domestic and international projects for clients such as Samsung, Kellogg’s, H&M, Kronenbourg and many more.
Lucille is fluent in English, French and Italian.
Andy is responsible for the smooth running of the Love Brands business. As the numbers person, she is responsible for providing project costings and making sure the company finances add up. She also supports the team in project logistics.
Andy is a British national, now based in Paris. In her previous life she worked in London for various design agencies and associations as a client account or project manager.
Flora is passionate about consumer behaviour and likes to understand what makes each individual unique. Her studies in Semiotics and Communications, means she brings a strong contribution to the team’s analysis on a day-to-day basis.
Mélisande studied Intercultural Marketing and Communications at la Sorbonne - CELSA and got particularly curious about consumer behaviour and Qualitative researches. She started her career at MSM and later specialised in brand audits and Communications problematics at Ipsos.
Mélisande joined Love Brands in 2017
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